书名:外贸函电——双语  定价:¥34.00
  丛书:高职高专财经类专业规划教材
  作者:孟建国 著/编
  书号:ISBN978-7-5095-2953-9/H·0050 F
  出版时间:2011年6月
  作者风采
孟建国,男,汉,嘉兴职业技术学院副教授、上海海事大学硕士生兼职导师;主持并完成省级重点教育项目一项,社科项目2项。发表论文40余篇,其中核心刊物16篇。出版专著一部,主编教材十余部,其中主持并完成上海金融经济高地重点建设项目‘外贸英语函电’;主持、主编并完成浙江省重点建设教材项目‘外贸函电(双语)’建设项目‘外贸英语函电’。 研究究方向:翻译理论与实践 跨文化交际 外语教学理论与实践。
  图书简介
本教材按照外贸实务发展过程排列,共分十四个单元。每个单元包括背景知识介绍、案例分析、课文、范例、生词、短语和习语、相关词汇和短语、参考表达和课后练习。本教材特 点:一是在编写的每个章节明确工作任务,将外贸英语函电的工作任务定位为外贸英语函电表达,并将此任务分解到整个工作单元和工作过程;二是将外贸英语函电表达这一任务融入 学习过程,将工作情景表达表现在教学情景中;三是将职业资格融入考核标准,每章都通过案例分析,启发引导学生去思考和研习所学的内容。教材的编写融英语语言与外贸实务于一 体,融函电与商务于一体,凸现了显性能力与隐形能力培养的结合。
  图书目录
CONTENTS


Unit One Layout of Business Letter 1
背景介绍 2
情景模拟 2
内容简介 5
The Structure and Format of Business Letters 6
Principles of Business Letter Writing 11
Specimen Letter 14
The Formats of a Business Letter 15
Addressing Envelopes 16
Specimen Envelop 17
Vocabulary 17
Notes 19
Phrases and Expressions 19
Exercises 20

Unit Two Establishing Business Relation 22
背景介绍 23
情景模拟 24
内容简介 26
Specimen Letters 28
Vocabulary 34
Phrases and Expressions 36
Notes 36
Related Words and Phrases 37
Reference Expressions 37
Words and Phrases Power Development 38
Exercises 39

Unit Three Enquiries and Replies 44
背景介绍 45
情景模拟 45
内容简介 47
Specimen Letters 49
Vocabulary 52
Phrases and Expressions 53
Notes 54
Related Words and Phrases 54
Reference Expressions 54
Words and Phrases Power Development 55
Exercises 55

Unit Four Offers and Counter-offer 60
背景介绍 61
情景模拟 61
内容简介 64
Specimen Letters 65
Vocabulary 70
Phrases and Expressions 71
Notes 71
Related Words and Phrases 72
Reference Expressions 72
Words and Phrases Power Development 73
Exercises 73

Unit Five Sales Promotion 78
背景介绍 79
情景模拟 79
内容简介 81
Specimen Letters 82
Vocabulary 84
Phrases and Expressions 84
Notes 85
Related Words and Phrases 85
Reference Expressions 85
Words and Phrases Power Development 85
Exercises 86

Unit Six Orders and Acknowledgements 90
背景介绍 91
情景模拟 92
内容简介 94
Specimen Letters 96
Vocabulary 98
Notes 100
Related Words and Phrases 101
Exercises 103

Unit Seven Packing and Transportation 106
背景介绍 107
情景模拟 107
内容简介 109
Example (Packing List) 111
Specimen Letters 112
Vocabulary 116
Phrases and Expressions 117
Notes 118
Related Words and Phrases 118
Reference Expressions 119
Words and Phrases Power Development 119
Exercises 121

Unit Eight Terms of Payment 126
背景介绍 127
情景模拟 128
内容简介 130
Specimen Letters 132
Vocabulary 135
Phrases and Expressions 137
Notes 137
Related Words and Phrases 138
Reference Expressions 140
Words and Phrases Power Development 140
Exercises 141

Unit Nine Establishment, Amendment and Extension of an L/C 146
背景介绍 147
情景模拟 147
内容简介 150
Specimen Letters 151
Vocabulary 154
Phrases and Expressions 155
Notes 155
Related Words and Phrases 156
Reference Expressions 156
Words and Phrases Power Development 158
Exercises 158

Unit Ten Insurance 163
背景介绍 164
情景模拟 164
内容简介 167
Specimen Letters 170
Vocabulary 174
Phrases and Expressions 175
Notes 176
Related Words and Phrases 177
Reference Expressions 177
Words and Phrases Power Development 178
Exercises 178

Unit Eleven Agency 183
背景介绍 184
情景模拟 185
内容简介 187
Specimen Letters 189
Words and Expressions 193
Notes 194
Phrases and Expressions 194
Reference Expressions 195
Words and Phrases Power Development 196
Exercises 196

Unit Twelve Complaints and Adjustments 201
背景介绍 202
情景模拟 203
内容简介 205
Specimen Letters 207
Vocabulary 211
Phrases and Expressions 213
Notes 213
Related Words and Phrases 213
Reference Expressions 214
Words and Phrases Power Development 215
Exercises 216

Unit Thirteen Electronic Correspondence 221
背景介绍 222
情景模拟 223
内容简介 225
Appendix for Plain Language Telegram Exchanged 238
Vocabulary 240
Phrases and Expressions 242
Notes 242
Related Words and Phrases 243
Words and Phrases Power Development 243
Exercises 244

Unit Fourteen Forms of Trade 248
背景介绍 249
情景模拟 249
内容简介 252
Specimen Letters 254
Vocabulary 257
Phrases and Expressions 258
Notes 258
Reference Expressions 259
Words and Phrases Power Development 260
Exercises 261

Referencese 267